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Sport Affiliate Program Marketing - Intermediate Resources


Negotiating with your affiliate managers and other webmasters

 

After signing up with an affiliate program and sending them some players, chances are that you have a name and an email address for your dedicated affiliate managers. These people will first try to contact you to get more traffic from you. From the phrase “The early bird catches the worm”, well, they are good businessmen and women and want to boost their commission. Besides that, there very few affiliates that actually deliver real money player (around 10% or less). As you start to send converting players, your stock will rise at the poker program you’re promoting and that is also the time to leverage those numbers and a chance to increase commission.
Always remember when asking your affiliate manager for a raise in commission is like asking your boss for a salary raise. Always evaluate yourself and do some debating on your own to see whether you are qualified for this promotion before making this step. Certain affiliates programs have a scale or lists published out for the requirements needed for an increase in commission. It helps to check those numbers ahead of time so it may prepare you to answer the question you’re about to ask. Conferences is a great place to negotiate deals since its hard to get any face time with the Affiliate Managers.
An alternative method is when you have a legitimate flow of players coming through your site and you would like to see a jump in commission, can try to change to alternate program in return for a better starting rate for a shift in where you send your traffic. This method can only be executed if you justify that cutting off the current success you are seeing at the program is performing well for you.
The most important thing is to always remain honest and be ambitious in your approach. Inform your Affiliate Manager that if you’re granted exclusive promotions, you can see the conversation going way up. Do not ask for any benefits before showing or delivering any benefits for them, as it’s simply not good business for you or them. Eventually, you’ll get a free seat to an online tournament for your player if you produce throughout the year. This can be a wonderful advertisement for your website.
When dealing business with other webmaster, you have to be expectant that they will be a little hesitant to help you earn money. It is business so don’t take the hesitation personally. It will be useful to offer them some benefit or something good in return for their services. One example is trading banner space on a page that is exclusive for their keywords and contents. Overall the most important point is to make sure that your and the webmaster you’re working with both have benefits or both in a win/win situation.

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