Part 3: Tracking Your PPC Budget II

This series we will touch on the Affilicate Custom ID (ACID) tool and how best to use such a tool. Below is a step by step process when sending traffic to your affilicate site before reaching the Merchant's site.

a) Add a keyword pixel like this one for example, http://www.incomeaccess.com/processing/kwtrack.asp?trackvar=kw, for each of the Income Access clients you promote. This will enable your keyword to be delivered from the PPC campaign to the Income Access cookie. The pixel can be added in the header of the footer. conversely, for the used of trackvar= you can have any description but it must match the tracking variable in the destination URL.

b) Place the banner obtained from the merchant manager by logging into you Income Access affilicate accounr on your site.

c) This code : ?kw={keyword:default text}. is required when setting up your ad on Goodgle adwords. Please the code in your destination URL, note that the parameter name, KW matches the value of the trackvar parameter in the pixel. If this does not match, the tracking will not work.

d) Do a trial test to ensure that everything runs wells once ytou have completed all the steps.

e) To visusalise the results, located the ACID report in your account where you will find your keyword.

Please note that not all affilciate programs in the Income Access have the ability to use the ACID tool, hence, please do check with your affiliate manager.

If all the testing shows retuls, you are able to see the ROI on your keywords.

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