Part 2: Tracking Your PPC Budget I

This series we will look into launching of PPC budget tracking.

To deliver the best result from your PPC campaigns, it is important that you track every acquisition from click-through, to the registration level, to wagering. It is crucial to identiy the value of the keywords which determines the effectiveness of your PPC campaign as the real cost of a click is determined by what you paid for the click minus the revenuq that the click generated.

Having the right PPC traccking in place will allow identification of the lifetime value of a player that you're attracting which is an essential part of optimising your PPC campaign and at the same time maximizing the returns. While search engines gives excellent analytics on click-through-rates, they are unable to track the lifetime value of a player. Therefore, optimizing PPC campaigns requires a detailed report on all your key-performance-indicator (KPIs) which includes the kinds of players, deposits, long-term revenues generated by each Adwords ad and types of players generated through keywords.

Tracking your PPC budget.

Intergrated marketing platform such as an affilicate program powered by the right software is essential to effectively gather analytic on PPC conversions and the keywords that generated them. Affiliate tracking is about tracking referrals from third parties straight through their entire lifecycle, and this can be done via set-up of a separate advertising group in your affiliate software, and filter your PPC campaigns through that account.

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